I have not been posting much of late, and I apologize. I have been immersed within the mechanics of internet marketing. My marketing journey has landed me squarely into some pretty strange territory that I can best describe as “sink or swim.” Watch out, I say, when traversing this territory–the first step’s a doozy!
It all began with a question that’s been bugging me for quite some time. What’s the best way to market yourself or your wares non-locally (implied: “for free”) on the internet? Having served in marketing for over 13 years for a multi-million dollar corporation, I’ve noted the same old strategies being applied to electronic media with varying degrees of success (or failure, as the case may be).
Playing the marketing game seems to be hard, with more losers than winners. The people selling ad-space shrug and explain (yet, again) that advertising is fickle. It’s always been like that. There are no guarantees. Besides, it’s a numbers game.
I don’t believe it should be this difficult. There must be a way to maneuver past the obstacles, to somehow wheedle through…
Let’s begin by acknowledging the times we live in. This moment in time is unique. We live in a most unique time in history. Nothing is as it was. Nothing can prepare us for what is at hand. That’s our ace in the hole. It’s vital we now realize, as we pause at a singular juncture in time, that what’s worked in the past, doesn’t apply anymore. It’s a new game. I concede the possibilities may be easier for younger generations to grasp. But they don’t necessarily possess time’s perspective to value what’s sparkling before them. When everything sparkles, where does true discernment come into play?
I’m just an oldster who simply wanted to better understand the world of internet marketing. This is the path I look on my journey. To become acquainted with the territory, I attended many webinars on internet marketing (choosing among those which displayed the word “FREE” or “Secret” in their webinar titles) and learned the different-flavored marketing possibilities of Linked-In, Google and FaceBook, etc… and I kept good notes.
Here and there, I received some great free tips–at least enough to create an outline to understand the issues. That’s because today’s trend in webinars is to provide value upfront–give people a taste of what you have to offer, then entice them to want more. That’s the preferred way to attract and monetize interested attendees. It’s a percentage game. The key for me was to remain in the percentage that resists opting-into anyone’s program, system or software. Yes, I admit it—I was a webinar-hopper.
It was in this way, I slowly became aware of and familiarized myself with many approaches, strategies and methodologies, each with their own special genius. Although I learned quite a bit, I never had the impetus to apply what I learned to my own particular situation.
But all that has been changing. Nothing could have prepared me for the great power of implementing what I learned.