I love design. I spent longer than I care to admit being a graphics artist and designer.
When I was just starting out, the standard practice was to work on physical paste-ups and prepare layout boards for printing. The key to this technology was the camera–both on the creative side (photographs, photo-mechanical transfers) and on the technical end (such as producing printing plates from negatives).
The computer changed all that. Suddenly, instead of working at or on their drafting tables, artists became digital designers who produced their designs sitting at the computer. To practice their art, they adapted and learned the required software. Personal computers became popular three years after I was graduated. On my own and self-taught, I committed myself to learning new ways of working. To be relevant, I persevered and slowly evolved my habits.
Then, around the turn of the millennium–about the time I entered the corporate workforce–the tools changed again, then again, and again in waves and getting faster. Today, instead of using software programs, apps are king. Surpassed by animation, interactive graphics and sound, static design is quickly becoming irrelevant, if not obsolete.
For late-comers to the race like me, it’s going to be truly challenging. My biggest disadvantage is that I did not grow up with this technology. So it’s not second-nature to me. Besides, my brain is wired differently. It must be. What seems so very obvious to thirty-somethings and younger people regarding pieces of the internet is not obvious to me.
This is new territory for a cat like me. I simply need to learn a new language with a new syntax. It’s a matter of wrapping my head around how the world of marketing has changed. To be relevant also means I have to re-examine my assumptions. I need to be flexible, like the cat in the photo. In the process of twisting around to land on my feet, I see most of my challenges are technical in nature. When I apply myself, I shall master what I need to master to succeed.
And when I do, I shall combine what I have learned with my knowledge and experience. I want to expose a new generation with the gift of beauty. In doing so, I stay relevant to and celebrate the present moment..