I’m a Star Cat…
For the last fifteen years, I was the designer and marketer for a multi-million-dollar corporation. Our general manager was the type who improved his bottom line by striping away earned benefits from his employees. We took a hit for the team. But team playing was reserved for the ranks. For all the money we helped them make, the higher-ups defined stingy.
Keeping abreast of industry developments and newer software and other technological tools was always an exercise in futility. I was lucky if the corporation agreed to pay for an Adobe Writer upgrade. So the world passed me by while I was stuck making due with outdated software.
Then, less than a year ago, poof! My corporate position evaporated. Due to HQ’s national corporate restructuring, my services longer fit into their newly streamlined organization. All gone in an instant. Not even a two-week’s notice. Ever since that fateful day, I’ve been in free fall.
As I “fell” over the next few months, I became aware of just how much at a technological disadvantage I’d become. It shocked me to realize how much the internet and social media had actually changed the marketing game. This world is unfamiliar. Why didn’t I make a point of becoming more knowledgeable about this before now?
In free fall, I lost the security of my cage.
But I also concede I no longer feel subjugated by corporate greed. I’m falling, yes–but I’m free. Free-falling ain’t necessarily bad.
Today, I am a designer committed to moving outside of my comfort zone to learn new ways of working. In terms of marketing, I’m not an expert but I’m willing to share my discoveries, triumphs, and failures. In the midst of my new path, I’m beginning a conversation with other “cats” for who may be on a similar journey.
I’m a StarCat–a stranger in a strange land–but perhaps not totally on my own.
It is thus I begin my journey into tomorrow.